Press room ... 2000 archive

Project Inform Chooses iMetrikus
to Launch Online Health Management Tool

November 28, 2000

CARLSBAD, CA—iMetrikus today announced a partnership with Project Inform, a national non-profit, community-based organization working to end the AIDS epidemic. The partnership with Project Inform will create a co-branded MyHealthChannel Web site for people with HIV/AIDS and their caregivers. The agreement calls for a direct link to MyHealthChannel from the Project Inform homepage. MyHealthChannel is designed to give patients, particularly those with chronic diseases such as HIV/AIDS, the personalized knowledge and resources they need.

"We support the tireless efforts of Project Inform to develop outreach, education and advocacy programs, which help shape the nation's response to the disease," said Harvey R. Colten, MD, iMetrikus president, chief operating officer and chief medical officer. "By developing a co-branded MyHealthChannel Web site, we can help extend their commitment to ensure interactive access to the latest personal health management tools for people with HIV/AIDS."

The primary purpose of MyHealthChannel is to motivate patients to participate more deeply in their own treatment and to provide a structure for more effective communication with their health care team, ultimately leading to improved outcomes. MyHealthChannel is designed to recognize and respond to the unique characteristics and needs of the individual. Featuring a secure and interactive environment, the site delivers access to information and services that apply to each individual's unique and ever-changing health profile.

Martin Delaney, Project Inform founding director, said, "The partnership with iMetrikus will allow us to make better use of the Internet in serving our clients around the country and around the world. We must constantly strive to find new ways to spread our message of information, hope and empowerment to people we haven't yet reached. We believe this partnership will benefit our clients as well as iMetrikus and Project Inform."

About iMetrikus

A privately held company, iMetrikus was named for the principles it represents. iMetrikus links the individual (i) through metrics (metrik)—that is, systematic measurement of diagnostics, therapeutic intervention and outcomes management—with the healthcare community (us). iMetrikus develops eCare and eCRM programs and services for health systems, provider organizations, disease & case management firms, health plans, pharmaceutical and medical products manufacturers and employers seeking to offer a branded services and programs for patients and their healthcare team. iMetrikus focuses on improving disease outcomes, management of chronic diseases and health promotion through broad access to advanced, secure and collaborative Internet applications for patients (myhealthchannel.com) and providers (thephysicianchannel.com).

About Project Inform

Project Inform has been at the frontlines in the fight against HIV and AIDS since 1985-when reliable information about the disease and its treatment was nearly impossible to obtain. Project Inform is a national nonprofit, community based organization working to end the AIDS epidemic. Its mission is to:

• Provide vital information on the diagnosis and treatment of HIV disease to HIV-infected individuals, their caregivers, and their healthcare and service providers.
• Advocate for enlightened regulatory, research and funding policies, affecting the development of, access to, and delivery of effective treatments, as well as to fund innovative research opportunities.
• Inspire people to make informed choices amid uncertainty, and to choose hope over despair.

Over the years, Project Inform has maintained one primary focus: remain dedicated to providing free, confidential, and empowering information to anyone who asks-and remain committed to speeding the search for a cure. Through the generous support of private donors, a dedicated staff, and the efforts of hundreds of volunteers, Project Inform has earned an international reputation as a vocal, active, and effective advocate for the HIV/AIDS community it serves. For more information about Project Inform, visit their Web site at www.projectinform.org or call their HIV/AIDS treatment hotline at 800-822-7422. Locally and internationally people can call 415-558-9051. Hours are 9-5 M-F and 10-4 on Saturday.

For more information about iMetrikus, visit the company's home page at www.imetrikus.com or call 760-804-8800.